Darling Group is looking for a Head of Content & Social to lead and own social media across our portfolio of hospitality venues.

This is a senior role responsible for setting content direction, maintaining quality, and driving consistent output across multiple brands. You’ll operate as the most senior content operator in the business, working closely with the Creative Director and media producers to ensure our venues show up with clarity, intent, and cultural relevance.

The role is focused on structure and momentum - defining priorities, guiding execution, and holding a high creative bar. It’s not about chasing trends or posting for the sake of it, but about building a disciplined, scalable content function across a multi-venue portfolio.

• Proven experience leading social media across multiple brands simultaneously
• Strong judgement around short-form video, particularly Instagram Reels
• Experience setting content direction and approving work before it goes live
• Ability to manage pace, volume, and competing priorities without losing quality
• A systems-led mindset - clear workflows, clear standards, clear decisions
• Confidence operating with autonomy and accountability
• Background in hospitality, lifestyle, or culture-led brands
• Calm, considered approach under pressure

• Ownership of social across some of Melbourne’s most recognisable hospitality venues
• Direct collaboration with senior creative leadership
• The opportunity to build and lead a modern, high-performing content function
• A high-trust, high-accountability environment with real autonomy
• Work that has visibility, impact, and long-term influence on our brands